Employer branding is essential for attracting and retaining the best talent in a competitive market. It defines how candidates and employees perceive your businesses, directly impacting talent acquisition, engagement, and long-term growth. Orbit helps portfolio companies craft authentic and compelling branding strategies to stand out in the marketplace.

Employer branding enhances recruitment and retention strategies across your portfolio. By aligning each company’s culture and values with their hiring goals, we create a consistent narrative from talent attraction to onboarding. This complements other growth and development initiatives, ensuring a cohesive strategy for value creation.

Orbit specialises in branding strategies for PE and VC-backed companies across industries such as technology, finance, consumer goods, and digital services. Our expertise ensures that the unique attributes of each business are highlighted to resonate with industry-specific talent.

Authenticity is at the core of our approach. Through in-depth audits, employee feedback, and leadership workshops, we uncover what makes each portfolio company unique. From this foundation, we craft strategies and messaging that reflect genuine culture and values, creating an authentic and impactful employer brand.