Solutions:

Employer Branding

Employer Branding Solutions

Positioning your organisation as a talent magnet.

74
%
of potential talent explores employer brands before deciding to apply.
We shape the image of your portfolio companies to reflect their true value and ambition. By building compelling narratives, showcasing leadership vision, and highlighting meaningful achievements, we create a market presence that attracts attention for the right reasons.

This builds credibility, sharpens reputation, and turns interest from top talent into genuine engagement with your business.
01
Candidate-Focused Content
We create high-quality videos, photography, and written content that highlight the culture, vision, and leadership of your portfolio companies. Through our approach, candidates gain a clear understanding of what sets these businesses apart and why they are the right fit for top talent.
02
Hero Content and Social Media Highlights
Through inspiring hero videos and compelling short-form content, we amplify workplace values and employee stories across digital platforms. Orbit focuses on strengthening the employer reputation of your portfolio companies to attract the most suitable individuals and drive engagement.
03
Culture, Values, and Workplace Showcases
Authentic storytelling brings the culture and values of your portfolio companies to life. By highlighting workplace environments and employee experiences, we create meaningful connections with potential talent, showcasing why each business is a great place to work.
04
Culture, Values, and Workplace Showcases
Authentic storytelling brings the culture and values of your portfolio companies to life. By highlighting workplace environments and employee experiences, we create meaningful connections with potential talent, showcasing why each business is a great place to work.
05
LinkedIn and Personal Branding
Orbit transforms employees and leaders within portfolio companies into ambassadors for their businesses. Through tailored LinkedIn training and strategic content development, we ensure that leadership and team members alike represent their employer brand effectively and authentically.
impact

A strong employer brand drives attraction, improves offer conversion, and builds loyalty. It gives firms a clear advantage in competing for and retaining top talent.

67
%
of applicants accept offers from companies with strong brands.
50
%
more qualified applicants are attracted by companies with strong brands.
28
%
lower turnover is reported by companies with a strong employer branding.
Frequently asked questions

Answers to common queries about our employer branding solutions

01

Why is employer branding critical for private equity and venture capital portfolio companies?

Employer branding is essential for attracting and retaining the best talent in a competitive market. It defines how candidates and employees perceive your businesses, directly impacting talent acquisition, engagement, and long-term growth. Orbit helps portfolio companies craft authentic and compelling branding strategies to stand out in the marketplace.

02

How does employer branding integrate with Orbit’s services?

Employer branding enhances recruitment and retention strategies across your portfolio. By aligning each company’s culture and values with their hiring goals, we create a consistent narrative from talent attraction to onboarding. This complements other growth and development initiatives, ensuring a cohesive strategy for value creation.

03

What industries benefit most from Orbit’s employer branding expertise?

Orbit specialises in branding strategies for PE and VC-backed companies across industries such as technology, finance, consumer goods, and digital services. Our expertise ensures that the unique attributes of each business are highlighted to resonate with industry-specific talent.

04

How does Orbit ensure authenticity in employer branding?

Authenticity is at the core of our approach. Through in-depth audits, employee feedback, and leadership workshops, we uncover what makes each portfolio company unique. From this foundation, we craft strategies and messaging that reflect genuine culture and values, creating an authentic and impactful employer brand.

contact us

Discuss your portfolio’s talent strategy with us.

Speak with Our Team